Happy birthday…to your PC!

At Utopia we love the computers we build, we really really do, and we know you love them too – your weird and wonderful order names tell us that. Here’s just a few to give you a taste: ‘Glorious Glowing Box of JOY’, ‘Juan-Fandango-Tripping-The-Light-Fantastic’ and ‘Cardo’s Magical Box’ with ‘Buttons and Blinking Lights and Funny Noises and Strange Manners’, it’s clear that you hold them dearly too.

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This blog has been 5 years in the making!..

Five years ago today my team and I embarked on the age old advice of Confucius in an attempt to “…do what we love, so we would never have to work a day in our lives.” We shifted our focus onto building the world’s best PCs and re-launched our website allowing customers from all over the world to buy computers built by us, and little did we know it would be one of the best business decisions we would ever make.

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Utopia’s Journey to GDPR Readiness



GDPR (General Data Protection Regulation), it’s an acronym that if you run a business you will have heard of. If not you better get researching, by May 2018 new legislation will be coming into force that will change the way we need to inform our customers about the data we store as well as giving Mr and Mrs Public far more concise rights to that information, including the right to be forgotten. In this blog I don’t want to talk about what GDPR is, there are plenty of blogs out there that already do that very well, no here I want to talk about the steps Utopia has taken to ensure my team and I are ready for May 2018.

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The end of the PC… As we know it

Desktop sales are all a bit depressing just now aren’t they? Well all hope is not lost, in fact in the next few minutes I’m going to explain why I think we are entering a new age of resurgence for desktop computing. Firstly let’s start with the bad, respected research firm Gartner Inc. have recently reported that PC sales, “..have declined for the eighth straight quarter, the longest-lasting decline in the industry’s history.” It doesn’t get much more doom and gloom than that, does it?

Global PC Sales have declined for the eighth straight quarter, the longest-lasting decline in the industry’s history. Continue reading “The end of the PC… As we know it”